Peter Marchand: The Yoga of Truth : Jnana: The Ancient Path of Silent Knowledge
Description
A guide to Jnana Yoga--the Way of Silent Knowledge--by direct contemplation of the Unchangeable - Shows that everything in one's body, personality, thoughts, memories, and experiences has form and is changeable and, thus, is neither essential nor eternal - Identifies the witnessing consciousness within--all that remains when the ephemeral is eliminated--as the real Self, the one and only unchanging eternal Being In The Yoga of Truth, Peter Marchand, through a series of deceptively simple introspective questions, leads the seeker into discarding everything--body, personality, thoughts, memories, experiences--that disguises the ego's relentless masquerade as the Self. This form of contemplation, with its constant commitment to witnessing without attachment, disempowers the ego's fixation on its products, leading instead to the realization that the witnessing consciousness is, in fact, the one immutable Being within or without--the real Self, the true You. The universal illusion rests upon space and time, body and elements, the life force, mind, intellect, ego, and Self. Jnana Yoga reveals not only the insubstantial and illusory nature of our presumptions but also our habitual commitment to the illusion of being an individual that they create. This illusion collapses like a house of cards before direct inspection. When something has form, when it can change, it cannot be the eternal with which we seek union. Witnessing consciousness stands alone as that which is without form. In The Yoga of Truth, Marchand leads us simply, and compellingly, to the truth of our nature and the peaceful bliss of true Being.
This book is a distillation of their experience of the many dozens of coffee and sandwich businesses they have opened both personally and for clients. It is based on the Great Formula they have created within their own businesses and their consulting practice, which focuses on: PASSION Believe that you will produce the greatest coffee and the greatest sandwich in your area. PRODUCT Create and refine star products that give people the 'reason why' to buy. PEOPLE Attract, The Yoga of Truth : Jnana: The Ancient Path of Silent Knowledge pdf train and retain great staff. MARKETING Become a marketer, with examples of great marketing in action. SYSTEMS Create systems so that you don't end up doing everything yourself. MONEY Make a profit or your business won't last. With advice on location, raising finance, and devising a clear marketing plan, this entertaining but highly practical and detailed guide will enable you to open a coffee shop or sandwich bar that actually lasts and makes money. Catch up with the Coffee Boys at www.thecoffeeboys.com Contents: About the Authors; Introduction; Part One: The Good and the Bad of the Coffee Shop Industry; Part Two: The Entrepreneur Skills Matrix; Part Three: The Great Formula!;
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Author: Peter Marchand
Number of Pages: 148 pages
Published Date: 29 Jun 2007
Publisher: Destiny Books
Publication Country: none
Language: English
ISBN: 9781594771651
Download Link: Click Here
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